Sustainability is no longer a niche concern in travel. Here’s how everyone, from hoteliers to experience providers and even accessory brands, is embracing this shift.

Sustainability: The Travel Industry’s New Must-Have. Credit: Canva

Would you pay more for a travel experience that gives back to local communities or helps the environment? Booking.com’s 2024 Sustainability Report revealed that 45% of surveyed people feel travelling more sustainably is essential, but it is not a primary consideration when planning or booking travel. And this number is concerning. We are on the precipice of irreversible environmental damage, and the travel industry contributes to this fact. This makes sustainability and environment conservation a more significant priority this decade.

In India, a land of incredible diversity and rich cultural heritage, sustainability is rapidly emerging as a key priority for all stakeholders. Travellers are increasingly seeking eco-friendly options that allow them to explore the world while minimising their environmental impact, and service providers are responding in equal measure.

Booking.com’s 2024 Sustainability Report revealed that 45% of surveyed people feel travelling more sustainably is essential

Environmental Responsibility: A Collective Effort

Travel by its nature can leave an environmental footprint. But hoteliers are leading the charge with eco-conscious practices. This means everything from energy-efficient appliances and locally sourced materials to water conservation efforts and on-site gardens. And this journey started decades ago, with one of the biggest advocates for sustainable travel being Shoba Rudra and her initiative RARE India, a platform for small, private, concept hotels with a sharp focus on ‘conscious travel’.



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